5 Negotiation Styles for Buying a Car

| November 19, 2013

Happy with new carAlthough the majority of car salespeople aren’t quite as bad as they are made out to be, you can be sure that they have a collection of negotiating tactics up their sleeves.  So before you enter a negotiation with a car dealer, it is important that you have some negotiation tips of your own.

Research a Reasonable Target Price

Before entering the negotiation process you should conduct thorough research. It is important for buyers to understand exactly what it is they are looking for in a car, including: brand, model, year of manufacture and mileage. Then, you can research what people are currently paying for cars similar to the one you are looking to buy. By understanding the average amount buyers are paying for a similar car, you can set a reasonable target price to aim for in your negotiation with the dealer.

Get Multiple Dealers to Compete

In order to get the best deal, it is important to shop around. It is crucial that car buyers use online pricing services to get quotes from multiple dealers at the same time. It is important to let each of your dealers that you are considering other dealership quotes in order to establish a competitive bidding situation. All a salesperson wants is a sale, and if they know they have competition, you’re more likely to strike a good deal.

Seek External Advice

You should seek advice from someone outside the dealership too. An effective way of finding readily available automotive advice is on online car buying guides. These guides provide car buyers with professional advice and resources about the process of buying used cars and can offer additional helpful hints for negotiating. By seeking external advice you will feel more confident during the negotiating process.

Leave Your Emotions at Door

While listening to your emotions is important when choosing a car, they can get in the way of effective negotiation. It is important that you don’t fall in madly in love with one of the cars, and more importantly still, that if you do, you don’t let on to the dealer. If a dealer can see that you are emotionally attached to a car, they may play on your feelings to induce a sale. If you are blinded by an emotional attachment, you are less likely to see a bad deal.

Beware of the Sellers Emotions

Try not to fall for the salesperson’s over-emotionality. Often they will use emotional displays to make you feel guilty for striking a hard bargain, and may even accuse you of being unfair or unreasonable. If you have done your research and found a reasonable target price, stick to it, and don’t take no for an answer. Remember, the prices of used cars are always negotiable.

Once you have negotiated, it is important to establish a appropriate payment method that works for you. If you need help financing your dream car contact Dreamloans. Making sure you have a fixed and reasonable loan means one less thing to worry about during negotiation.

 

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Category: Car Lease, Car Purchase

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