Tag: economic downturn
How to Rescue Your Small Business During Tough Times
When your small business runs into trouble—whether due to economic downturn or personal hardship—it’s difficult to know what steps to take to ensure your company’s survival. Typically, the knee-jerk reaction is to reduce advertising and promotional expenditures, often in combination with employee layoffs. The reality is that neither tactic is the right one for a […]
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