Social media was once a tool used by college students and recent graduates to reconnect with old friends. Over the years, this social platform has transformed in many ways. Families use it to find long lost relatives, police use it to track down criminals, entertainers use it to create a solid fan base, and businesses use it to draw in customers. Businesses in particular are finding social media to be useful in more ways than one. Not only can it be used to increase brand loyalty, but it can also be used to improve traffic to a business’s website. Here’s how you can use social media to help boost your business today.
Use Engageable Posts to Improve SEO
Having good SEO practices will boost your company’s visibility in an organic search. The most important of these practices is increased chatter about your business online. The more people talk about your business, the more Google finds your business to be important. Posting bulletins or tweets that your followers can engage with, increases chatter about your business. To do this, you’ll need to post industry related information, or information on recent events and ask your followers for feedback. An example might be a peanut butter company asking, “Jelly is the number one condiment that Americans use on a peanut butter sandwich. What do you like to put on yours?”
Post Shareable Information
Gaining new customers is no doubt the top goal of all businesses. Inbound marketing techniques and social media platforms have made it easier for businesses to achieve this goal. Opening a social media page and posting on it isn’t enough to increase business, although it may be enough to draw in extra attention. In order to gain more business, businesses must post shareable information that contains a link to their website. This can be as simple as posting a discount coupon, or an industry-related post with an intriguing reason for clicking your business link. You could also offer discounts to those who share your post, or get others to purchase from your business.
Use Social Media Ads to Target Mobile Phone Users
Billions of people use mobile phones each day, This makes mobile phone users one of the biggest potential gold mines for online business owners. Some of these businesses go into developing mobile apps to gain higher visibility, although social media advertising could give much better results. This allows you to tell Facebook what type of businesses or people to target. You select the criteria,and Facebook will place your ad on their home feed. Smartphone app development can you get higher visibility, and new potential customers.
The keys to using social media for business is to post consistently, and to make your posts relevant. Make sure to ask your customers for feedback in order to improve customer service and make your current customers happy.