Internet marketing refers to both marketing and advertising online in order to generate sales of a particular product or service. It can generate sales leads via emails or websites or it can give a boost to the sales through ecommerce. You can make a choice from a wide variety of areas including – email marketing, through social media, affiliate marketing, and content marketing.
Have An Online Strategy
- Know about content marketing
Content Marketing can be defined as an effective plan to sell your goods or services. This comprise of building & sharing content that is related to what you are selling. This type of content usually includes – blog posts, e-books, online courses, and videos. The main purpose of all this will be to draw and retain your target audience who will be interested in purchasing your goods or services.
- Write a blog
If you own a business, you can start writing blogs, related to what you are offering to your customers, as per a part of your marketing plan. The content can be product reviews, posts about upcoming events, answers to queries, and how-to articles.
Well, as far as blogs are concerned they give you more freedom and flexibility than any other social media platform. And if you have used your keywords strategically and linked to internal & external content, then you have better chances of getting ranked on the SERPs.
- Produce infographics
Infographics can be defined as a visual depiction of information. You can use infographics to display your content with the help of visual design elements. You can get the most out of infographics as they are capable of communicating complex information in a visually pleasing way. You can use infographics to depict how your product or services function, comparison of products & services, and survey data.
Building Online Presence
- Know the basics
If you are a business owner, having a website can surely come handy. The designing element can be simple, but it should have all the information for the potential customers. This information mainly comprises of – product descriptions, online store, and business contact details.
You can use SEO (search engine optimisation) to ensure your website ranks in the top 5 results. In order to do this, content again plays a pivotal role; the content has to be interesting and genuine, usage of keywords, and get other websites to link back to your website.
- Have an advertising plan
It is important to have a plan to get the best out of your ads. The timing of these ads is also important, so that it reaches your target audience at the right time. In addition, you also need to have a plan that caters to a particular location, browsing habits of your customer, and behaviour.
- Day parting will allow you to easily manage how and when your ads gets displayed throughout the day.
- Behaviourial targeting locates the customers on the basis of their buying history.
- Geotargets markets to the customers in a particular geographic location.
- Internet-based targeting helps in locating your customers on the basis of their browsing actions.
Associating With Your Customers Through Email Marketing
- Know about email marketing
Email marketing comprise of sending messages related to your business or services to a group of customers through email. This way, you get to stay connected with your customers and promote your business as well. You can even send requests for business, appeal for sale or donations, and advertisements. Without a doubt, it is an inexpensive way of reaching a large number of audience.
- Measure engagement and conversions
Analyse the number of times your emails have been opened by your customers. Also measure the number of visits to your website generated by each email campaign. Make out the total revenue generated by each email campaign and use the details for the future email campaigns.
Boosting Sales With Affiliate Marketing
- Know about affiliate marketing
As per affiliate marketing, you express your interest to promote related products on your website along with affiliate link buttons. As and when the customer visits your website and clicks on the affiliate link button, they are redirected to the website of that particular merchant. If the customer makes a purchase, you will receive a commission. The amount will entirely depend on the product you are promoting.
- Know why affiliate marketing is beneficial
You don’t have to pay anything for affiliate marketing. In addition to being free, you also don’t have to store, provide shipping, or customer support. This is a perfect example of passive income. You get to earn money, even when you are not working in front of the computer, it also gives you flexibility of working at home.
- Go for a product that is relevant to your target customers
Just think about the traffic your blog will be drawing. If you are writing a blog on weight lifting equipment, then mentioning about sewing machine will not make any sense. There are more chances that the customer won’t express any interest. This will mean that the chances are quite low that they will be clicking the affiliate link.
Sophia Jones tries to live her life like the sun – setting her sights high and vowing to always rise up again. Always game for an adventure, Sophia loves widening readers and her own expectations of our vast, beautiful world. As a journalist, Sophia writes to inform. As a creative writer, Sophia strives to inspire. Overall, she hopes to captivate. She currently writes for sites like Fixithere, and EMI Calculators etc.