Five Strategies to Attract Top Talent for your Small Business

If you’re in the process of getting your small business off the ground, you may not have access to the same financial resources that larger companies do in order to attract top tier talent. Yet a talented work force is more important than ever for fledgling start-ups. So how can you attract qualified employees? Here are five strategies for small businesses to consider.

1. Define your company culture

If candidates have never heard of you and can’t tell what your business is all about, they may pass you buy for a better-established brand. Your brand as a small business includes your company culture, values, and aesthetic.

Spend time defining this culture first and be sure that it stays true to your core values as a brand. A well-defined, positive company culture can help you not only attract talent to begin with, but to keep your existing teams motivated.

2. Offer ongoing training programs

You may not have a lot of cash up front to attract the best and the brightest, but not all incentives are financial! Talented employees are drawn to opportunities where they’ll be able to learn something new, with the chance to grow in the position. As a small business, you can provide ongoing training programs to employees, giving them the exciting chance to boost their skills and grow with the company.

From your end, taking a course in training and assessment like these ones at training.com.au can give you the skills you need to offer this incentive.

3. Provide a flexible schedule

Another type of incentive to offer potential employees is the convenience of a flexible work schedule. Would you be open to telecommuting? Working outside of regular hours? Hiring freelancers?

If you don’t have the money to splash out on an onsite gym, try offering flex time as a perk that doesn’t cost a dime. Qualified employees want a job that still lets them have a personal or family life.

4. Define your ideal candidate

Along with defining your company’s culture and values, you should also think about the ideal employee who would fit into this. What type of experience, skills, and values would they share?

As you think about your ideal candidates, this will help you narrow down what this type of person would be looking for in a workplace and how you can attract them. You’ll be able to target your ideal employee via the websites they frequent, their social media networks, and good old fashioned networking.

5. Spend time crafting a clear job description

The next step is to create the job description that will lure in the candidates you are seeking. Write a clear, concise listing that gives a bit of background about your business, and shares exactly what you’re looking for.

In addition to the job duties and the qualities you are looking for, you should also give information about opportunities for training, your company culture, and other pluses of the position. This will help you pique the candidates’ interest and you should be able to cast a wider net to select from.

It may seem hard to compete with the big wigs as a small business owner, but you don’t have to spend a fortune to draw in the talent you need to succeed!

Tags: Employee engagement, Job Growth, Organization, Small business, Team building

Category: Business